Author name: Rosemary Akande

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Data-Driven Marketing: How to Leverage Analytics for Better Results

In our fast-paced, data driven world, the ability to leverage analytics is no longer a nice-to-have, but a critical requirement for businesses that want to stay ahead of the curve. Gone are the days of relying on gut instinct or guesswork, or hoping to achieve success by praying. The companies that are truly thriving are […]

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Scaling Your Business: From Start-up to Enterprise

The transition from a scrappy start up to a thriving enterprise is a journey filled with both exhilarating opportunities and daunting challenges. While the early stages of your business may have been fuelled by passion, creativity and a willingness to take risks, scaling up requires a strategic, data-driven approach. Below, we will explore the key

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